Activities
Site Specific, Carapantallas
Argentum 2025
Adriana Moracci
05.11.25 17.12.25
In Argentum 2025, Adriana Moracci activates public space as a critical territory within a private space: a billboard, intended for commercial advertising and political propaganda, is transformed here into a surface for collective questioning. The starting point is the word Arg (from argentum, “silver”), the root of our country’s name and a trigger for thinking about Argentina from the perspective of its resources, its territorial disputes, and its imaginaries of homeland and sovereignty.
Invited to participate in the Carapantallas Project in the month of our 20th anniversary, Adriana proposes a layered reading: the silver and gold glitter, the inverted inscription A LA BOL$A, a plastic bag containing the folded map of the bicontinental Argentine Republic, the same map displayed on the poster, and a caution tape that crosses the scene. Each element functions as a symbol and a warning, as a sign that forces us to look again at what we usually take for granted: territory, value, belonging, extractivism, borders.
Argentum 2025 is an intervention that speculates, challenges, and lays bare tensions. By occupying a medium designed for rapid consumption, the artist slows down the gaze and introduces an insistent question: what do we imagine when we say “Argentina” and what forces—economic, political, symbolic—shape that image?
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